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Case Study

  • How the Right LLM Can Empower Data Insights in Pharma

    How the Right LLM Can Empower Data Insights in Pharma

    Read our case study to learn how to Centific is applying a large language model in a responsible and effective way for a global pharmaceuticals company.
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  • Custom Insights On Content Hub Adoption For One Of The World's Largest Carriers

    Custom Insights On Content Hub Adoption For One Of The World's Largest Carriers

    Discover how a custom dashboard plus a fully redesigned and branded content hub helped our client get a more granular perspective on audience engagement, enabling more informed decisions on future content creation and distribution strategies.
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  • After an investment from a world-renowned capital firm, our client needed to demonstrate an effective marketing and advertising spend, while expanding their efforts beyond traditional, non-digital media. Our client was looking to expand their business and needed to maximize advertising dollars to drive traffic effectively to underperforming locations. They also needed to manage store capacity to ensure customer satisfaction and positive in-store experiences. However, poorly coordinated stores and marketing programs had resulted in some locations operating over capacity while others struggled to generate revenue. Without an effective way to coordinate these objectives, our client was wasting money on ads that weren't reaching the right people or locations. KEY SUCCESSES • Maximized advertising dollars through targeted programmatic campaigns • Enhanced visibility into store capacity and customer behavior • Improved customer satisfaction and loyalty through optimized staffing SMARTER SPENDING Through our analysis and optimization efforts, we were able to provide insight on where and how to allocate advertising dollars for maximum impact. Our team transitioned the client to highly measurable, local programmatic advertising programs without the inflexible agreements of traditional media, enabling more targeted campaigns and boosting ROI. ENHANCED VISIBILITY Our team's foot traffic analysis enabled the client to optimize the allocation of in-store resources to ensure maximum efficiency. Leveraging MS Power BI, we connected Google Analytics, advertising platforms, local weather data, and a customized service booking platform, we helped the client achieve a centralized view of customer behavior and in-store capacity that resulted in better business decisions. A BETTER CUSTOMER EXPERIENCE By providing the client with visibility into store capacity and customer behavior, we were able to better optimize staffing levels at specific locations, resulting in more satisfaction and repeat business from customers. RESULTS The client reallocated advertising dollars away from stores at full capacity to stores in need of customers in real-time, driving foot traffic and revenue to underperforming locations. Advertising budgets were spent efficiently, driven by highly measurable programs that helped justify additional spend and demonstrate growth to investors.

    Digital Advertising + Capacity Management For A Collision Repair King

    Discover how equipping our client with the intelligence to deliver local, in-store resources at scale helped maximize its advertising dollars, drive traffic effectively to low-demand locations, and improve customer service as a result.
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  • Intelligent, Sales-Ready Lead Generation For A Global Tech Giant

    Discover how optimized campaigns, a streamlines sales process, and a custom insights dashboard helped a China technology behemoth enable full-funnel visibility and the ability to react quickly to campaign performance.
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  • Group of people standing in a circle, each using their own smartphone.

    NLP Summarization: Synthetic Text Message Collection for Machine Learning

    A leading technology company was looking to enhance machine learning ability to recognize and replicate conversational text messages.
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  • Person holding a tablet and browsing through products on a store shelf.

    Bringing AI and MLOps to Trade Promotion Optimization

    A solution that takes an intelligence-driven approach, driving smarter decision-making for a global CPG company.
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  • Silhouette of a person against a backdrop of glowing data analytics screens.

    Smarter Anomaly Detection with AI Ops

    When web security issues come in fast and furious, a regional telco stays ahead of the game with an assist from Centific.
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  • Smiling businessman with a tablet in a modern manufacturing plant.

    Just the Ticket: An AIOps Approach to IT Support

    An automated routing system helps the IT team’s time and talents stretch further at a major ISV.
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  • Bringing Real Time Sight to Drone Delivery

    Bringing Real-Time Sight to Drone Delivery

    Providing the control and clarity necessary for drone delivery through human-centric design and a powerful, custom-made platform.
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  • Two IT professionals examining a laptop screen in a server room.

    Empowering a CPG Leader with a Scalable Framework for AI and ML Success

    With Centific as a partner, our client adopted a sustainable and repeatable approach to enterprise-level intelligent systems.
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  • Woman dictating voice notes into her smartphone at a work desk at night.

    Striking a Lovable Tone in Japan

    Centific helps a financial services company win on user experience in the world’s third-largest economy – and begin scaling a global copy testing platform.
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  • Child dressed as a scientist with a big gray wig and a chalkboard full of equations.

    Inspiring Curiosity Through Voice

    Centific has been recognized by Information Services Group (ISG), a leading global technology research and advisory firm, for its role in one of the top 25 examples of digital transformation in the past year, as featured in the newly published ISG book, Scaling Digital: 25 Stories of Innovation.
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