AI Enhanced Trade Promotion Management
END-TO-END DIGITAL INTELLIGENCE SUITE
Through our EDGE Digital Intelligence Suite, Centific provides an End-to-End platform for collaboration and decision making for Consumer Package Goods clients. Optimize your Trade Promotion, Marketing Mix and Pricing & Forecasting solutions beyond bridging gaps and digitizing by combining human expertise with advanced digital technologies. Make better decisions every time.
Centific's platform provides the speed and reliability offered by industry Products and the flexibility and adaptability of Custom Solutions, but with significantly better ROI due to its a lower initial, on-going and total cost.
TRADE PROMOTION OPTIMIZATION SOLUTION
Centific Digital Intelligence Suite's intuitive Infographic controls and alerts with one-touch drill-down help Sales focus on selling. Context viewer identifies areas potentially impacted by alerts and provides drill-down.
Merchandising Calendar provides Optional views at Buyer, Category & PPG levels. Account Planning combines top-down, bottoms-up visualization. TPM mantra: "Sales tool designed by Sales for Selling"
Centific Trade Promotion Optimization leverages Microsoft Azure Services: Data Factory, Data Lake, MachineLearning & Power Bl to increase Sales lift while reducing Trade Spend and minimizing cannibalization. Al Trade Promotion
Optimizer solution provides both Batch/User-triggered Al services with Data residing in HANA for improved connectivity, analytics and responsiveness.
CENTIFIC SOLUTIONS FOR THE CPG INDUSTRY
Centific offers customized end-end solutions for our CPG clients to help them thrive in the rapidly changing world of emerging technologies and customer expectations. Contact us to discuss how our capabilities and experience can help transform challenges into success.
